About Us

Welcome to AM Optical, where we have been dedicated to enhancing vision and style for over 30 years. Our journey began as a humble optical store, and through the years, we have grown into a trusted name in the industry, known for our commitment to quality, customer service, and innovation. With the launch of our online platform, amoptical.co.za, we are excited to extend our reach and bring our exceptional products and services to customers across South Africa and beyond.

Founded over three decades ago, AM Optical started with a simple mission: to provide high-quality eyewear and exceptional eye care services to our community. Our founder, driven by a passion for optics and a deep understanding of customer needs, established our first store with a focus on personalized service and expert advice. Over the years, we have stayed true to these core values, earning the trust and loyalty of our customers.

Our Company

Our Vision

At AM Optical, our vision is to:

  1. Lead in Optical Retail: Become the top choice for quality eyewear and eye care services.

  2. Unite Tradition and Innovation: Combine the trusted experience of our physical store with the modern convenience of our online platform.

  3. Empower Through Vision: Provide clear vision and stylish eyewear to enhance lives.

  4. Prioritize Customer Satisfaction: Continuously adapt to meet the needs of our customers with exceptional service.

This vision reflects our commitment to excellence, innovation, and customer care.

Our Products

At AM Optical, we offer a wide range of products to meet all your optical needs:

  • Eyeglasses: From classic designs to the latest fashion trends, our collection of eyeglasses caters to all styles and preferences.
  • Sunglasses: Protect your eyes from harmful UV rays with our stylish and functional sunglasses.
  • Contact Lenses: We provide a variety of contact lenses, including daily, weekly, and monthly disposables, as well as specialty lenses for specific vision needs.
  • Accessories: Enhance your eyewear experience with our selection of accessories, including cases, cleaning solutions, and more.

Our Services

We pride ourselves on offering comprehensive eye care services to ensure your vision is always at its best:

  • Eye Exams: Our experienced optometrists provide thorough eye examinations to detect and address any vision issues.
  • Prescription Services: Submit your prescription online and get expert advice on the best eyewear options for you.
  • Virtual Try-On: Use our augmented reality feature to try on glasses virtually and find the perfect fit from the comfort of your home.
  • Customer Support: Our dedicated customer service team is always ready to assist you with any inquiries or concerns.

why choose am optical

  • Experience: With over 30 years in the industry, we bring a wealth of knowledge and expertise to meet your optical needs.
  • Quality: We source our products from trusted manufacturers, ensuring the highest standards of quality and durability.
  • Innovation: Our online platform offers cutting-edge features to make your shopping experience smooth and enjoyable.
  • Customer Focus: We prioritize your satisfaction and strive to provide personalized service that exceeds your expectations.

Join us at amoptical.co.za and experience the perfect blend of tradition and innovation. Let AM Optical be your trusted partner in vision care and eyewear fashion.